We want to be your Marketing Partner. I help businesses like yours leverage the power of mobile marketing to get more leads and sales.
Web Site Design
We will sit down with you to discuss your goals and objectives. What is your first objective?
We will ask you to consider the MET formula:
Do you want more:
Money,
Exposure or
Traffic?
While these are all desirable in the long term, initially one must be the focus. There are many factors both of us will have to consider in order to create an effective design. As your marketing partner, we will be with you as your needs change and your business expands.
Mobile Site Design
Mobile site design refers to having a second site built which is optimized for the small screens of cell phones, PDA’s and smart phones. More and more users are accessing information using their phones. According to Google, 20% of searches are from mobile devices and in 2010, there was a 400% increase in mobile searches.
A Mobile site must load quickly, be formatted for the small screen, include only relevant information, have simple navigation and be “finger friendly”.
For another example of a mobile friendly site, browse to www.cruising.bc.ca on a mobile device.
In this case the full site is over 140 pages and the mobile site has been reduced to 12 pages of relevant content. The site automatically detects you are using a mobile device and redirects you to the mobile site.
Search Engine Optimization
“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
We can assist you to increase the visibility of your site in the search engines and thereby generate more traffic and more business for you.
One example is a client who was not in the top 15 pages of Google. After a complete site redesign and keyword analysis the latest Statistics from Google® for October 26 to December 22, 2011 are:
Keyword search results from page 1
6 phrases ranked #1
5 phrases ranked #2
4 phrases ranked #3
2 phrases ranked #4
2 phrases ranked #5
1 phrase ranked #6
The two main keywords that were targeted are contained in the top 2 rankings with the other results containing longtail phrases which contain the main keywords.
Google Places® Page
According to the major search engine, 97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business.
This is a second site for your business. Add pictures, promote special events, highlight your hours of operation and have a map showing your location.
If you don’t have the time or experience, let us set up your page for you.
Email Marketing
Instead of mailing out flyers, coupons and rate sheets, you can now market to your existing clients using the power of email.
By using an email service provider, you can segment your client list and mail to any one or to all segments. By simply writing an email once, the service provider handles sending all the emails for you. You can schedule the times you want the emails sent either immediately or at a later date.
We have used GetResponse right from the start and we are extemely satisfied with the results and the customer service.
You can invite your site visitors to join your mailing list by including a sign-up form on your site.
Reputation Management
Reputation Management is the process of tracking your customers opinions about your business and responding to their reviews.
These days many consumers are using smart phones and have mobile access to the Web. Before visiting a business, consumers are checking out prospective businesses on their phones using social media site such as Facebook, Twitter, Google Places, Yelp and UrbanSpoon.
It is vital to the success of any business to monitor and respond to any customer’s reviews.
Do you know where your business is listed?
Have you claimed your listing?
Have you responded in a positive manner to any negative reviews?
We can help you manage your online reputation. Start Today!
Bruce Stott
Tap to Call: 250-656-2628
Address: P.O. Box 2532 Sidney BC V8L 4B9
E-Mail: bruce@gulfislandsws.com
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